Watermill Press Limited – part of Nordvalls Etikett AB (Nordvalls Label Group) – invests in end-to-end RFID converting and personalisation with Graphimecc Group S.r.l.
Barcelona, Spain – 16 September 2025 – Labelexpo Europe 2025 – Watermill Press Limited, a UK label converter and subsidiary of Nordvalls Etikett AB (Nordvalls Label Group), today announced a landmark investment in a fully integrated RFID capability from Graphimecc Group S.r.l.
The installation features a REVO RFID W converting line and the ZERO RFID W encoding and variable-data personalisation system. Combined capability of this kind, especially the fully automated, operator-free ZERO RFID W personalisation system is a unique achievement in its segment and the first installation of its kind in the UK.
The decision comes at a time of unprecedented global growth in RFID adoption. According to recent market studies, the worldwide RFID market was valued at approximately €14.4 billion in 2024 and is projected to reach more than €35 billion by 2032, driven by annual growth rates of around 12%. More than 50 billion RFID tags were produced in 2024 alone, with retail, logistics, healthcare, and industrial supply chains being the primary adopters.
The REVO RFID W handles precise inlay application and label converting, while the ZERO RFID W provides high-integrity encoding, data personalisation, operator free error removal, and camera-based print verification across UHF and HF/NFC formats.
This deployment builds on Nordvalls’ reputation as one of Scandinavia’s leading label suppliers, with multi-site capability and a blue-chip customer base across FMCG, logistics, pharma, and more. By strengthening RFID output in the UK, Watermill enhances the group’s ability to support global brands with scalable, traceable solutions.
Graphimecc’s modular hardware is supported by software that enables remote job setup, monitoring, and orchestration across multiple lines—ideal for converters managing distributed operations.
Lee Mullaney, Managing Director, Watermill:
“Our customers demand item-level visibility and flawless traceability. With Graphimecc we now offer a complete, automated RFID label workflow – from inlay converting to encoded, verified personalisation – executed at speed and with the quality we are known for. Importantly, we are the first to commercially deploy the operator-free ZERO RFID W personalisation system, which uniquely positions us to deliver automation-led consistency and scale.”
Andrea Ranzato Vianello, Owner and CEO, Graphimecc Group S.r.l.:
“Watermill and Nordvalls share our vision for error-proof, smart label production. This first UK installation – and first commercial deployment of our operator-free ZERO RFID W system – demonstrates how converters can scale capacity and complexity while ensuring process integrity.”
Founded in Bradford, UK, Watermill Press Limited is a specialist in high-quality label production, serving clients across retail, FMCG, logistics and industrial sectors. Operating on 100% renewable electricity, Watermill combines local manufacturing agility with the backing of its parent company, Nordvalls Etikett AB, to deliver innovative, sustainable labelling solutions tailored to customer needs.
Headquartered in Sweden, Nordvalls Etikett AB is one of Scandinavia’s largest and most established label printing companies, with operations across multiple European markets. As part of the Possehl Group, Nordvalls Label Group provides labelling solutions for leading global brands in FMCG, healthcare, logistics, and industrial markets, with a strong focus on quality, sustainability, and long-term partnerships.
Based in Verona, Italy, Graphimecc Group S.r.l. designs and manufactures advanced machinery for RFID encoding, variable data printing, and print quality inspection. With over 40 years of experience, Graphimecc delivers tailor-made solutions that combine high productivity with zero-error performance, supported by software systems that enable distributed, automated production control for converters worldwide.
Non-conforming product marking or reconciliation
We integrate Videojet 1280/ VJ1580+
The unit has been fully integrated into the machine control panel what enables a wide range of benefits
For the operator:
Possibility of having a single panel where every machining parameter can be configured
For net plant productivity:
Reduction of setup time and guarantee of constant and correct functioning of the unit
Non-conforming Product Marking Functionality
The machine process automatically handles the marking of non-conforming products by integrating it within the error management process chosen for production.
Functionality of printing on the back of the material
The machine process automatically manages the printing of variable data on the back of the material (liner) for each reconciliation requirement by integrating their management within the error management process chosen for production.
Ability to integrate other third-party CIJ systems
Other third-party CIJ printing systems can be integrated upon development of the command-and-control interface.
Thermal transfer printing
We integrate Videojet Dataflex 6530
The unit has been fully integrated into the machine control panel what allows a wide range of advantages
Ability to integrate other third-party TTO systems
Other third-party TTO printing systems can be integrated upon development of the command-and-control interface.
Spark Cam™
Vision inspection system
What is SPARK CAM?
SPARK CAM™ is a high-performance vision inspection system fully designed and built by our R&D department to control print quality during production.
The system reliability is also the result of more than two decades of direct market experience with some of the most popular inspection systems including: Decosystem and Lake image.
System fully integrated into the machine control panel
The system is fully integrated into the machine control panel which enables a wide range of benefits
Single system to manage the Print Ǫuality of graphics and Variable
Single system where two control macro areas can be activated with different libraries related to specific production needs:
Print Ǫuality Inspection:
Libraries for the inspection of security elements, scratches, smears, streaks, stains, ink splashes, ghost effects, torn material, creases, color deviation, …
Thanks to our vision engineering department, it is, in addition, possible to directly develop customized control features.
Print Ǫuality inspection of Variable Data:
Libraries for OCR control (with a full range of fonts/special characters), machine readable codes also with grading features according to international standards:
With a wide range of codes and encoding protocols including: ǪRcode, Data Matrix, … and with GS1 coding standards, ….
Wide range of available templates
Due to the fact that we make our inspection systems in-house, Graphimecc can meet any production requirement.
Available are:
both black-and-white or color systems, and with a wide range of resolutions to fit every inspection specification.
Spark Jet™
Inkjet printer
What is SPARK JET?
SPARK Jet™, is an inkjet printing system completely designed and built by our R&D department to go beyond the frequent limitations of traditional printing systems.
The system reliability is also the result of more than two decades of direct market experience with some of the manufacturers of the most popular inkjet printing systems such as: Domino, Videojet, REA JET.
System fully integrated into the machine control panel
The system is fully integrated into the machine control panel which enables a wide range of advantages:
High performance and print quality
SPARK JET™ offers different print resolutions depending on the production speed. Thus, you can get a high-quality product (600x600dpi) or lose definition slightly to increase production speed.
Modular print height
Each printing module has a printing height of 54mm.
The SPARK JET printing system is fully modular and can be composed to achieve the desired print height without any limitation.
Wide range of inks that can be used
SPARK JET™ can be configured to print with different base inks:
This flexibility allows adaptation to the widest range of materials, managing every production requirement.
Single-color, multi-color system
SPARK JET™ is available in two versions:
Automatic cleaning system
To maximise the durability of SPARK JET™ print heads, we have developed an automatic cleaning system that is fully managed via the machine’s central panel. This system cleans the heads every X hours of printing (with X being a parameter that can be adjusted according to the characteristics of the print and substrate) and positions them so that they rest in a way that protects them from ink drying inside the nozzles.
Furthermore, as it is fully motorised, it allows for easy and precise adjustment of the print head’s height and transverse position relative to the material.
High-precision adjustment holder
Each SPARK JET™ system is equipped, as a basic feature, with a high-precision adjustment system that, in the absence of the automatic cleaning system, allows the adjustment of the printer position both in height (distance from the substrate) and in transverse position with respect to the material.
With this option, the head cleaning and resting activities are manual.
Spark RFID™
RFID antenna and reader
What is Spark RFID?
Spark RFID™ is a system completely designed and built by our R&D department and allows to control and encode any RFID TAG (UHF, HF, NFC, BLE and RF, …), ensuring maximum reliability and efficiency.
The system reliability is also the result of continuous collaboration with chip and Inlay manufacturers such as:
Modular system that can be configured according to individual needs
Due to its modular structure SPARK RFID can be configured in different modes to allow the best productivity according to production needs and the type of RFID to be processed.
Easy encoding, even for inexperienced operators
Thanks to our fully graphical GMG RFID Memory Map™ editor, the creation of any type of encoding finally becomes intuitive and accessible to everyone.
Ǫuick and intuitive setup, even for inexperienced operators
Setting up RFID production becomes quick and accessible to every operator; thanks to the high level of automation, our machines can be operated autonomously by any finishing operator without requiring specific knowledge of electronics or telecommunications.
System fully integrated into the machine control panel
The system is fully integrated into the machine control panel allowing a wide range of advantages
100% compliant with regulatory standards
Certified CE Marking
CE marking plays an increasingly important role in protecting operators and the enterprise.
For Graphimecc this is an indispensable value.
Advanced levels of automation
Integration with external software
The machine is natively integrable either directly or with the GM ENTERPRISE™ CMS with any ERP and enterprise database ensuring secure, real-time data exchange.
Usable by any operator
Fully graphical interface
Designed to be usable by any operator regardless of experience level.
Advanced operator login
Integration with user management via corporate Active Directory for machine access in compliance with internal security policies.
To certify the quality of production
Automatic production reports
The machine generates various production reports fully automatically and with customisable content.
Automatically eliminates all production errors
ZERO™: the technology that enables you to produce a 100% error free finished
Developed since 1999, it is now in its 5th generation and is the most advanced technology for:
ZERO™ represents the next generation of quality finishing in that it allows:
ZERO™: the technology that guarantees the highest productivity
ZERO™ enables productivity levels up to 10 times higher than other solutions available on the market.
ZERO™ enables productivity levels up to 10 times higher than other solutions available on the market.
ZERO™ allows you to choose between 21 different error management processes to meet every production need.
Detects all errors with absolute precision
Inspection of Variable data
You can manage the control of any type of variable data: OCR, Linear Barcode (1D and 2D), 2D Matrix Barcodes with different encoding types (Industrial, GS1, …).
Inspection of printing defects of the graphic products
You can manage the inspection of various printing defects typically related to the graphics part such as: scratches, smudges, streaks, spots, ink splashes, ghost effects, torn material, creases, color deviation, …
Modular control features
With our fully graphical GMG Layout EditorTM, configuration of each control feature becomes intuitive and accessible to everyone.
Ability to customize the vision system to your specific needs
Machine configuration also allows you to choose the vision system best suited to your production needs:
Our specialty since 1999
Print every type of variable data
You can manage the printing of any type of variable data: OCR, Linear Barcode (1D and 2D), 2D Matrix Barcodes with different encoding types (Industrial, GS1, …).
OCR
Linear barcodes 1D
Matrix barcodes 2D
Advanced Variable Data Printing Functionality
Thanks to our fully graphical GMG Layout Editor™, creating any type of variable data printout becomes intuitive and accessible to everyone.
Ability to manage any type of protocol and sequence
Variable data printing can be configured by choosing from a wide range of fonts and codes to which sequences of all types can be linked, being able to meet every production need.
Possibility to integrate a wide range of printing systems
The machine can be configured by integrating different printing units to best meet production needs and investment budget.
