{"id":8440,"date":"2024-12-13T07:36:49","date_gmt":"2024-12-13T07:36:49","guid":{"rendered":"https:\/\/graphimecc.it\/?p=8440"},"modified":"2026-04-22T06:25:45","modified_gmt":"2026-04-22T06:25:45","slug":"transform-your-business-with-the-gs1-digital-link","status":"publish","type":"post","link":"https:\/\/graphimecc.it\/en\/transform-your-business-with-the-gs1-digital-link\/","title":{"rendered":"Transform your business with the GS1 Digital link!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8440\" class=\"elementor elementor-8440 elementor-6108\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd7426 e-con-full e-flex e-con e-parent\" data-id=\"5cd7426\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a36625a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a36625a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba7392 elementor-widget elementor-widget-heading\" data-id=\"6ba7392\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Blog<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd35ec6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"fd35ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transform your business\nwith the GS1 Digital link!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe025a e-con-full e-flex e-con e-parent\" data-id=\"ffe025a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1e3233 e-con-full e-flex e-con e-child\" data-id=\"f1e3233\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd6590 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8bd6590\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The evolution of the barcode<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d30eb75 e-con-full e-flex e-con e-child\" data-id=\"d30eb75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f8fc4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"78f8fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The non-profit organisation\u00a0<strong>GS1<\/strong>, which has been developing the world\u2019s most widely used standards for more than 50 years, has set itself the goal of\u00a0<strong>migrating to 2D barcodes by 2027<\/strong>.<\/p><p>\u00a0<\/p><p>Known for creating the barcode, which the BBC said was one of the fifty things that \u2018made the global economy\u2019,\u00a0<strong>GS1 is now the benchmark for the identification of products<\/strong>\u00a0along the supply chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6b654c e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"e6b654c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6f6f40e e-con-full e-flex e-con e-child\" data-id=\"6f6f40e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2768bd5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2768bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Current scenario<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecffa74 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ecffa74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Currently, most products on the market are still identified with the\u00a0<strong>1D barcode<\/strong>, an invention that has changed commercial activities in all sectors, from retail to healthcare, making transactions and traceability faster and more secure.<\/p><p>A relevant statistic is that it is estimated to be used\u00a0<strong>more than ten billion times a day<\/strong>.<span data-contrast=\"auto\"><strong><a href=\"#1\"><sup><span style=\"color: #999999;\">1<\/span><\/sup><\/a><\/strong><\/span><\/p><p><span data-contrast=\"auto\">\u00a0<\/span><\/p><p>However, this tool is no longer adequate due to new and growing market needs, such as:<\/p><ul><li>request for\u00a0<strong>more information<\/strong>\u00a0in terms of:<ul><li><strong>traceability<\/strong><\/li><li><strong>safety<\/strong><\/li><li><strong><strong>sustainability<\/strong><\/strong><p>\u00a0<\/p><\/li><\/ul><\/li><li><strong>increased interaction<\/strong>\u00a0between product and consumer\u00a0<\/li><li><b>growing regulatory requirements <\/b>at the European level (Digital Product Passport)<br \/><br \/><\/li><\/ul><p>For these reasons, GS1 has set itself the goal of migrating to 2D barcodes and GS1 Digital Link by 2027.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a44bfa7 e-con-full e-flex e-con e-parent\" data-id=\"a44bfa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4416192 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4416192\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-004011c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"004011c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f38f09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0f38f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The transition will be gradual and will allow retailers to equip themselves with the necessary technology to read the new codes.<br \/><br \/><\/p><p>\u00a0<\/p><p data-start=\"1464\" data-end=\"1669\">Until 2027, it will be possible to pair the 1D barcode (<b>EAN-13<\/b>) with a <b>GS1 QR Code or a GS1 DataMatrix<\/b>. After that, only one of the three symbologies should be present on the product, the most suitable one.<\/p><p data-start=\"1464\" data-end=\"1669\">\u00a0<\/p><p data-start=\"1671\" data-end=\"1855\">By the \u201cSunrise 2027\u201d date, POS systems must be able to read 2D codes. EAN\/UPC codes will remain valid, and full transition to 2D will occur when at least 90% of POS systems are ready.<\/p><p data-start=\"1671\" data-end=\"1855\">\u00a0<\/p><p data-start=\"1857\" data-end=\"2072\">The transition is already underway: <b>the new standard is being tested in 48 countries representing 88% of global GDP<\/b>, with major retailers such as Walmart, Carrefour, and Woolworths already engaged in pilot programs.<\/p><p data-start=\"1857\" data-end=\"2072\">\u00a0<\/p><p data-start=\"2074\" data-end=\"2391\">Both GS1 QR Codes and GS1 DataMatrix allow for <b>much more data than current 1D barcodes<\/b> (GTIN, expiration date, batch number, links to web pages with ingredient and allergen information, product images and videos, reviews, etc.). They also help reduce symbol clutter on packaging and make information easier to access.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b25a5 e-con-full e-flex e-con e-child\" data-id=\"25b25a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad86e30 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"ad86e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1733\" height=\"1133\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/digital-link-scenario.jpg\" class=\"attachment-full size-full wp-image-7037\" alt=\"Infografica scenario attuale: Barcode + Qr Code o DataMatrix. Scenario futuro: Barcode o QR Code o DataMatrix\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/digital-link-scenario.jpg 1733w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/digital-link-scenario-300x196.jpg 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/digital-link-scenario-1024x669.jpg 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/digital-link-scenario-768x502.jpg 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/digital-link-scenario-1536x1004.jpg 1536w\" sizes=\"(max-width: 1733px) 100vw, 1733px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bbfdbbb e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"bbfdbbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-77c2140 e-con-full e-flex e-con e-child\" data-id=\"77c2140\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-552b88a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"552b88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GS1 Digital Link <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f81cb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2f81cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The\u00a0<strong>GS1 Digital Link<\/strong>\u00a0is a real\u00a0<strong>link<\/strong>\u00a0between the physical product and its digital twin; a \u2018passport\u2019 that allows access to all information about the product through a single code.<\/p><p>It can be represented by different types of data carriers, such as QR codes, data matrix or Rfid tags. One of the main advantages of this tool is that it allows you to address different markets and languages, providing customized and\u00a0<strong>multilevel information<\/strong>.\u00a0<span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p><p><strong>Structure:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9bbfd elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"0a9bbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1465\" height=\"441\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs1.jpg\" class=\"attachment-full size-full wp-image-8445\" alt=\"\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs1.jpg 1465w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs1-300x90.jpg 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs1-1024x308.jpg 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs1-768x231.jpg 768w\" sizes=\"(max-width: 1465px) 100vw, 1465px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf8b0f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"abf8b0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Digital Link consists of a <strong>URL pointing to a reference website and a GTIN<\/strong> (Global Trade Item Number), a 14-digit code that identifies products (consumer units) and cases (logistic units) worldwide.<span style=\"color: #999999;\"><strong><a style=\"color: #999999;\" href=\"#1\"><sup>3<\/sup><\/a><\/strong><\/span><\/p><p><br \/>More complex versions are available for tracking larger amounts of data, including batch number, serial number, and expiration date directly within the URL.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9806728 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"9806728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"326\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs_2_en-2048x326-1.jpg\" class=\"attachment-full size-full wp-image-8447\" alt=\"\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs_2_en-2048x326-1.jpg 2048w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs_2_en-2048x326-1-300x48.jpg 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs_2_en-2048x326-1-1024x163.jpg 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs_2_en-2048x326-1-768x122.jpg 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Url_gs_2_en-2048x326-1-1536x245.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a706a03 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"a706a03\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3eeac e-con-full e-flex e-con e-child\" data-id=\"ef3eeac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbe7f5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7bbe7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GS1 Digital Link and the European Digital Product Passport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9fbc8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4b9fbc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3263\" data-end=\"3437\">One of the most relevant developments in recent years is the connection between GS1 Digital Link and the <b>European Digital Product Passport (DPP)<\/b>.<br \/><br \/><\/p><p data-start=\"3439\" data-end=\"3775\">The <b>ESPR Regulation<\/b> (Ecodesign for Sustainable Products Regulation), which came into force in July 2024, introduces the DPP requirement: a structured set of digital information for each product, covering origin, materials, environmental impact, repair instructions, and recyclability, accessible to all stakeholders in the supply chain.<br \/><br \/><\/p><p data-start=\"3777\" data-end=\"4045\">GS1 Digital Link is the standard <b>recommended by GS1 to implement the DPP<\/b>: a single QR code compliant with the standard can simultaneously support supply chain needs, consumer information, and regulatory compliance, eliminating the need to multiply symbols on packaging. (<a href=\"https:\/\/graphimecc.it\/en\/dpp-90-of-companies-are-implementing-it-the-wrong-way-find-out-how-to-avoid-it\/\">Learn more about what the DPP is in our article<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23021ed e-con-full e-flex e-con e-parent\" data-id=\"23021ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-12b4d3c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"12b4d3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd469a elementor-widget elementor-widget-text-editor\" data-id=\"dbd469a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Case history<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67b41e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c67b41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Coop Italia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c413042 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c413042\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"c6cbf90\" data-element_type=\"column\"><div><div data-id=\"d699eb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div><p>One successful case is that of\u00a0<strong>COOP Italia<\/strong>, a system of Italian cooperatives comprising a network of supermarkets and hypermarkets, which adopted the\u00a0<strong>GS1 Digital Link for the COOP brand wine category.<\/strong><\/p><p>The organisation decided to include a QR code on the label to provide information about the\u00a0production area, the grape varieties and the preservation method.<\/p><p>\u00a0<\/p><p>It also added another QR code on some wines to communicate nutritional values and allergens.<\/p><p>\u00a0<\/p><p><strong>Mrs. Maura Latini<\/strong>, President of Coop Italia, defines the label as the crucial tool for communicating information and, in an interview for GS1, states that it is becoming too \u201cnarrow\u201d for the amount of information to be conveyed, adding that consumers are demanding more and more transparency.<\/p><p>She concludes by saying that the\u00a0<strong>QR code has shown that the EAN code needs an ally<\/strong>. <span data-contrast=\"auto\"><strong><a href=\"#1\"><sup><span style=\"color: #999999;\">4<\/span><\/sup><\/a><\/strong><\/span><\/p><\/div><\/div><\/div><\/div><div data-id=\"1960568\" data-element_type=\"column\"><div><div data-id=\"e615e65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78953ef e-con-full e-flex e-con e-child\" data-id=\"78953ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fee8f31 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"fee8f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Wine_Bottle_Mockups_3.jpg\" class=\"attachment-full size-full wp-image-7040\" alt=\"Esempio etichetta vino con nuovo normativa\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Wine_Bottle_Mockups_3.jpg 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Wine_Bottle_Mockups_3-300x300.jpg 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Wine_Bottle_Mockups_3-1024x1024.jpg 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Wine_Bottle_Mockups_3-150x150.jpg 150w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Wine_Bottle_Mockups_3-768x768.jpg 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Wine_Bottle_Mockups_3-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8757fd9 e-con-full e-flex e-con e-parent\" data-id=\"8757fd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-466dd6e e-con-full e-flex e-con e-child\" data-id=\"466dd6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-757a976 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"757a976\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Graphimecc:<\/strong> the ideal partner for your transition to 2D<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9043474 e-con-full e-flex e-con e-child\" data-id=\"9043474\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e756ac0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e756ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For over 20 years<\/strong>\u00a0we have been designing and developing machinery for RFID application and coding, variable data printing and ZERO error quality certification in the finished product for the label and packaging industry.<\/p><p>Discover now our technology that,\u00a0<strong>since 1999<\/strong>, has already successfully printed\u00a0<strong>over 43 billion 2D codes worldwide!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613ee50 elementor-mobile-align-left elementor-align-left elementor-widget elementor-widget-button\" data-id=\"613ee50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/graphimecc.it\/en\/variable-data-printing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover the VDP technology<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb8d40e e-con-full e-flex e-con e-parent\" data-id=\"bb8d40e\" data-element_type=\"container\" data-e-type=\"container\" id=\"1\">\n\t\t<div class=\"elementor-element elementor-element-62accd6 e-con-full e-flex e-con e-child\" data-id=\"62accd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dff068 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9dff068\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Riferimenti bibliografici:<\/strong><\/p><p>(1) <span data-contrast=\"auto\">Il codice a barre ha compiuto 50 anni. E non \u00e8 un semplice\u00a0beep,\u00a0Il Sole24ore, <\/span><a href=\"https:\/\/www.econopoly.ilsole24ore.com\/2023\/07\/20\/codice-barre-50-anni\/?refresh_ce=1\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #f9a800;\">Fonte<\/span><\/a><\/p><p>(2) <span class=\"TextRun SCXW245882159 BCX8\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245882159 BCX8\" data-ccp-parastyle=\"footnote text\">Codici 2D: la nuova dimensione dei codici a barre<\/span><\/span> <span style=\"color: #f9a800;\"><a style=\"color: #f9a800;\" href=\"https:\/\/gs1it.org\/settori\/distribuzione-industria-largo-consumo\/codici-2d\/\" target=\"_blank\" rel=\"noopener\">Fonte<\/a><\/span><\/p><p>(3) <span class=\"TextRun SCXW78918055 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78918055 BCX8\" data-ccp-parastyle=\"footnote text\">GTIN \u2013 Global Trade Item Number<\/span><\/span> <span style=\"color: #f9a800;\"><a style=\"color: #f9a800;\" href=\"https:\/\/gs1it.org\/assistenza\/standard-specifiche\/gtin\/\" target=\"_blank\" rel=\"noopener\">Fonte<\/a><\/span><\/p><p>(4) <span class=\"TextRun SCXW78918055 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78918055 BCX8\" data-ccp-parastyle=\"footnote text\">Coop Italia: Gs1 Digital Link, a Powerful Ally for Barcodes,<\/span><\/span>\u00a0<span style=\"color: #f9a800;\"><a style=\"color: #f9a800;\" href=\"https:\/\/www.youtube.com\/watch?v=Kt7ooHbDHAQ\" target=\"_blank\" rel=\"noopener\">Fonte<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The non-profit organisation GS1, which has been developing the world\u2019s most widely used standards for more than 50 years, has set itself the goal of migrating to 2D barcodes by 2027.<\/p>\n","protected":false},"author":2,"featured_media":7036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[527],"tags":[194,201,202,219,203,206,158,197,207,212,213],"categoria-macchine":[],"categoria-prodotti-finiti":[],"class_list":["post-8440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-barcode-en","tag-datamatrix-en","tag-digital-product-passport-en","tag-digital-product-passport-en-2","tag-gs1-en","tag-industrial-machines","tag-passaporto-digitale-dei-prodotti","tag-print-quality-control","tag-qr-code-en","tag-serialisation","tag-traceability-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts\/8440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/comments?post=8440"}],"version-history":[{"count":16,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts\/8440\/revisions"}],"predecessor-version":[{"id":16657,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts\/8440\/revisions\/16657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/media\/7036"}],"wp:attachment":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/media?parent=8440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/categories?post=8440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/tags?post=8440"},{"taxonomy":"categoria-macchine","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/categoria-macchine?post=8440"},{"taxonomy":"categoria-prodotti-finiti","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/categoria-prodotti-finiti?post=8440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}