{"id":8409,"date":"2023-10-18T14:28:04","date_gmt":"2023-10-18T14:28:04","guid":{"rendered":"https:\/\/graphimecc.it\/?p=8409"},"modified":"2026-01-16T10:09:21","modified_gmt":"2026-01-16T10:09:21","slug":"new-digital-technologies-in-the-pharmaceutical-industry","status":"publish","type":"post","link":"https:\/\/graphimecc.it\/en\/new-digital-technologies-in-the-pharmaceutical-industry\/","title":{"rendered":"New Digital Technologies in the Pharmaceutical Industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8409\" class=\"elementor elementor-8409 elementor-6037\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef3681 e-con-full e-flex e-con e-parent\" data-id=\"0ef3681\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-80d1a6c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"80d1a6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInDown&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b0a836 elementor-widget elementor-widget-heading\" data-id=\"3b0a836\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">BLOG<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3456d11 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3456d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">New Digital Technologies\nin the <strong>Pharmaceutical Industry<\/strong><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00cef7 e-con-full e-flex e-con e-parent\" data-id=\"a00cef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4371eee e-con-full e-flex e-con e-child\" data-id=\"4371eee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc17cf elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9dc17cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital\u00a0<strong>identification solutions<\/strong>, including\u00a0<strong>RFID<\/strong>\u00a0and\u00a0<strong>QR Code<\/strong>, were introduced in the different industries and transformed the mechanism of the supply chain. Also, the\u00a0<strong>pharmaceutical<\/strong>, healthcare, and medical devices companies took into account the idea of implementing these new technologies with the aim to enhance the\u00a0<strong>process management<\/strong>\u00a0and the\u00a0<strong>quality<\/strong>\u00a0of products.<\/p><p>\u00a0<\/p><p>Their adoption offers a great potential in terms of\u00a0<strong>improvement<\/strong>\u00a0in the\u00a0<strong>pharmaceutical<\/strong>\u00a0field, giving the chance to monitor several aspects, including:<\/p><ul><li><strong>anticounterfeiting <\/strong><p>\u00a0<\/p><\/li><li>unique\u00a0<strong>identification<\/strong>\u00a0of people and objects<\/li><li><strong>traceability<\/strong>\u00a0in real time<\/li><li>certain and correct\u00a0<strong>identification<\/strong>\u00a0of patients<\/li><li>drugs\u00a0<strong>warehouse<\/strong>\u00a0management<\/li><li><strong>security<\/strong>\u00a0and\u00a0<strong>quality<\/strong>\u00a0standards in the pharmaceutical products<\/li><\/ul><div>\u00a0<\/div><p>This article deals with the application of these digital identification solutions in the\u00a0<strong>pharmaceutical<\/strong>\u00a0<strong>industry<\/strong>\u00a0and will illustrate how these technologies are improving its future, by solving relevant issues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eac0010 e-con-full e-flex e-con e-parent\" data-id=\"eac0010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ce9bcfb e-con-full e-flex e-con e-child\" data-id=\"ce9bcfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fa098 elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"e6fa098\" data-element_type=\"widget\" data-e-type=\"widget\" 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#5&quot;,&quot;_id&quot;:&quot;20b2f6e&quot;}],&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;offset_sides&quot;:&quot;right&quot;,&quot;speed&quot;:1000,&quot;slides_to_show_laptop&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;offset_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:80,&quot;sizes&quot;:[]},&quot;offset_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;offset_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_04.webp\" class=\"attachment-full size-full wp-image-7021\" alt=\"Dettaglio stampa Matrice code e OCR su packaging\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_04.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_04-300x188.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_04-1024x640.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_04-768x480.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_04-1536x960.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43e9c37 e-con-full e-flex e-con e-child\" data-id=\"43e9c37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f00b2 elementor-widget elementor-widget-image\" data-id=\"e0f00b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-etichetta-di-sicurezza_01.webp\" class=\"attachment-full size-full wp-image-7022\" alt=\"Dettaglio stampa dato variabile ad alta sicurezza su etichetta flag\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-etichetta-di-sicurezza_01.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-etichetta-di-sicurezza_01-300x188.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-etichetta-di-sicurezza_01-1024x640.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-etichetta-di-sicurezza_01-768x480.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-etichetta-di-sicurezza_01-1536x960.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c20538c e-con-full e-flex e-con e-child\" data-id=\"c20538c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9dee9 elementor-widget elementor-widget-image\" data-id=\"6f9dee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_02.webp\" class=\"attachment-full size-full wp-image-7023\" alt=\"Dettaglio stampa dato variabile su packaging\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_02.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_02-300x188.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_02-1024x640.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_02-768x480.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_02-1536x960.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-658db39 e-con-full e-flex e-con e-child\" data-id=\"658db39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d912d7a elementor-widget elementor-widget-image\" data-id=\"d912d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_01.webp\" class=\"attachment-full size-full wp-image-7024\" alt=\"Dettaglio rfid applicato sul retro di un etichetta farmaceutica per auto iniettori\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_01.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_01-300x188.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_01-1024x640.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_01-768x480.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_01-1536x960.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"5\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb34fe e-con-full e-flex e-con e-child\" data-id=\"4eb34fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-817b202 elementor-widget elementor-widget-image\" data-id=\"817b202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_01.webp\" class=\"attachment-full size-full wp-image-7012\" alt=\"Dettaglio stampa dato variabile su packaging\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_01.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_01-300x188.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_01-1024x640.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_01-768x480.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_01-1536x960.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a16ba3a e-con-full e-flex e-con e-child\" data-id=\"a16ba3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e25ed elementor-widget elementor-widget-image\" data-id=\"63e25ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_03.webp\" class=\"attachment-full size-full wp-image-7025\" alt=\"Esempio di tag rfid applicato all&apos;interno di un packaging farmaceutico\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_03.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-astuccio-smart_03-300x188.webp 300w, 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data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02.webp\" class=\"attachment-full size-full wp-image-7018\" alt=\"Stampa ad alta sicurezza per etichette farmaceutiche\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-300x125.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-1024x427.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-768x320.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-1536x640.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"8\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef1dd3a e-con-full e-flex e-con e-child\" data-id=\"ef1dd3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7463b elementor-widget elementor-widget-image\" data-id=\"2c7463b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2024\/11\/Graphimecc_gallery-astuccio-smart_05-copia.webp\" class=\"attachment-full size-full wp-image-6908\" alt=\"Packaging farmaceutico con stampa dato variabile e applicazione di un tag RFID sul retro\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2024\/11\/Graphimecc_gallery-astuccio-smart_05-copia.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2024\/11\/Graphimecc_gallery-astuccio-smart_05-copia-300x188.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2024\/11\/Graphimecc_gallery-astuccio-smart_05-copia-1024x640.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2024\/11\/Graphimecc_gallery-astuccio-smart_05-copia-768x480.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2024\/11\/Graphimecc_gallery-astuccio-smart_05-copia-1536x960.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16.265\" height=\"28.288\" viewBox=\"0 0 16.265 28.288\"><path id=\"Tracciato_204\" data-name=\"Tracciato 204\" d=\"M2121.333-224l13.083,13.083-13.083,13.083\" transform=\"translate(2136.537 -196.773) rotate(180)\" fill=\"none\" stroke=\"#a1a1a0\" stroke-width=\"3\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16.265\" height=\"28.288\" viewBox=\"0 0 16.265 28.288\"><path id=\"Tracciato_205\" data-name=\"Tracciato 205\" d=\"M2121.333-224l13.083,13.083-13.083,13.083\" transform=\"translate(-2120.272 225.061)\" fill=\"none\" stroke=\"#f9a800\" stroke-width=\"3\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb1696 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7eb1696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e33d75 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3e33d75\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a70666e e-con-full e-flex e-con e-child\" data-id=\"a70666e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83d3de3 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"83d3de3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Issues in the Pharmaceutical Industries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6196b8 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e6196b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The issues affecting pharmaceutical products mainly concern their\u00a0<strong>production process<\/strong>, which determines the need to carry out regular\u00a0<strong>checks<\/strong>\u00a0on production, work processes and the materials used and, consequently, to detect any\u00a0<strong>non-conformities.<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>These occur when a requirement of the drug, produced by the supplier, does not meet the\u00a0<strong>predefined standards<\/strong>\u00a0set out in the \u201cQuality Agreement\u201d, that is the contract regulating\u00a0<strong>quality<\/strong>\u00a0aspects shared between the production site and the supplier. The \u201cQuality Agreement\u201d guarantees the safety and efficacy of drugs by subscribing compliant information with a variety of regulations, some of which include specifications of the final product:<\/p><p>\u00a0<\/p><ul><li><strong>labelling requirements<\/strong>\u00a0with specific information<\/li><li>tracking of\u00a0<strong>productive process<\/strong>\u00a0and\u00a0<strong>quality control<\/strong><\/li><li><strong>traceability<\/strong>\u00a0and\u00a0<strong>authentication<\/strong>\u00a0to prevent\u00a0<strong>counterfeiting<\/strong><p>\u00a0<\/p><\/li><\/ul><div>\u00a0<\/div><p>The traditional packaging, in most cases, has a limited space to host all this information. By using these digital technologies like RFID and QR Code, there is the possibility to provide the clients with\u00a0<strong>important information<\/strong>, so as, significantly enhancing precision, traceability and productive quality of drugs and medical devices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bb82e2 e-con-full e-flex e-con e-parent\" data-id=\"7bb82e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4af4bb7 e-con-full e-flex e-con e-child\" data-id=\"4af4bb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9321c54 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9321c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fields of application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecbba86 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ecbba86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The implementation of\u00a0<strong>digital identification<\/strong>\u00a0solutions represents an important step toward a more\u00a0<strong>advanced<\/strong>,\u00a0<strong>safe<\/strong>, and\u00a0<strong>effective<\/strong>\u00a0<strong>pharmaceutical future<\/strong>. In fact, their use, can avoid several problems, including human mistakes, challenges linked to legal compliance, risks to patients safety and operational inefficiencies. These solutions can provide value to the healthcare sector in the following modalities:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-889fe3e e-con-full e-flex e-con e-child\" data-id=\"889fe3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c9ea635 e-con-full e-flex e-con e-child\" data-id=\"c9ea635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-214588c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"214588c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Authenticity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03c22dd e-con-full e-flex e-con e-child\" data-id=\"03c22dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e27e6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10e27e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Guarantee of authenticity<\/strong>: to prevent counterfeiting of non-certified drugs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3c6f8 e-con-full e-flex e-con e-child\" data-id=\"5e3c6f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-778ba90 e-con-full e-flex e-con e-child\" data-id=\"778ba90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d494f4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"8d494f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Automation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5742db5 e-con-full e-flex e-con e-child\" data-id=\"5742db5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afa3f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1afa3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Processes automation in the pharmaceuticals and healthcare facilities and inventory management optimization<\/strong>: it improves workflows, facilitating automated drug management, and reducing the risk of medication errors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fc6625 e-con-full e-flex e-con e-child\" data-id=\"9fc6625\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3851dd9 e-con-full e-flex e-con e-child\" data-id=\"3851dd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6732ab8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6732ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cost<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94e26d9 e-con-full e-flex e-con e-child\" data-id=\"94e26d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-742b770 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"742b770\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Efficiency and efficacy improvement of the cost in the healthcare ecosystem<\/strong>: a study carried out by Avery Dennison shows that further than 7% of pharmaceutical stocks is lost, damaged or overproduction occurs. This information is essential not only because these stocks are essential for human health but also because pharmaceutical companies loose 3.6% of their annual turnover&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6321d2 e-con-full e-flex e-con e-child\" data-id=\"c6321d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-747568a e-con-full e-flex e-con e-child\" data-id=\"747568a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d8ff2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"27d8ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quality<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255e94e e-con-full e-flex e-con e-child\" data-id=\"255e94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad2621 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ad2621\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Quality control<\/strong>: to check constantly the key parameters of productive processes like temperature, pressure, or concentration of chemicals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9941465 e-con-full e-flex e-con e-child\" data-id=\"9941465\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2e9eac2 e-con-full e-flex e-con e-child\" data-id=\"2e9eac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-389fad1 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"389fad1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Administration<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2df8ba e-con-full e-flex e-con e-child\" data-id=\"c2df8ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec44de2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ec44de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Drugs administration<\/strong>: to inform healthcare professionals and patients about the exact dosage, the time of use and the procedure for administering them, thus saving time and errors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80e50ca e-con-full e-flex e-con e-child\" data-id=\"80e50ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9628283 e-con-full e-flex e-con e-child\" data-id=\"9628283\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50c7388 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"50c7388\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Security<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15f86da e-con-full e-flex e-con e-child\" data-id=\"15f86da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8285f1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c8285f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Improvement of care and patient safety<\/strong>: by reducing the risk of human errors like wrong labelling or the mix-up of laboratory samples, so as, preventing misdiagnosis and promoting better clinical outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8614279 e-con-full e-flex e-con e-child\" data-id=\"8614279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dfb99f4 e-con-full e-flex e-con e-child\" data-id=\"dfb99f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39f694c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"39f694c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Information<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8b7eab e-con-full e-flex e-con e-child\" data-id=\"b8b7eab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590aadb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"590aadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Adding further information or details about the medicine<\/strong>: to address the customers to any content that may be essential to better understand the uses, benefits, or advantages of a medicine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e9c53 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"a7e9c53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf3e6b3 e-con-full e-flex e-con e-child\" data-id=\"bf3e6b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc05875 elementor-widget-tablet__width-initial elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"fc05875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02.webp\" class=\"attachment-full size-full wp-image-7018\" alt=\"Stampa ad alta sicurezza per etichette farmaceutiche\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-300x125.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-1024x427.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-768x320.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_pharma-digital_02-1536x640.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b282bbd e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"b282bbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-93170f4 e-con-full e-flex e-con e-child\" data-id=\"93170f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2180d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4b2180d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New Digital Technologies for the fight against counterfeiting in the pharmaceutical industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f781b elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"06f781b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nowadays, the counterfeiting in the pharmaceutical industry represents a crucial issue worldwide.\u00a0The\u00a0<b>global value<\/b>\u00a0of<b>\u00a0counterfeited pharmaceuticals<\/b>\u00a0is estimated to be around\u00a0<strong>USD 200 billion,<\/strong>\u00a0twice than narcotics,\u00a0so as, being a threat to both\u00a0<strong>consumer safety\u00a0<\/strong>and<b>\u00a0economic stability\u00a0<\/b>of countries.<\/p><p>\u00a0<\/p><p>Even in this case,\u00a0<strong>digital identification technologies\u00a0<\/strong>like QR Code or RFID, can support the fight against counterfeited products. It is well known that unregistered medicines can lead to\u00a0<strong>serious health risks<\/strong>\u00a0for the\u00a0<strong>customers\u00a0<\/strong>because they are unable\u00a0to detect them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8297603 e-con-full e-flex e-con e-parent\" data-id=\"8297603\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1883400 e-con-full e-flex e-con e-child\" data-id=\"1883400\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7526a76 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7526a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The latest report by the European Union Intellectual Property Office (EUIPO) and the Organization for Economic Co-operation and Development (OECD) highlights the&nbsp;<strong>dangers<\/strong>&nbsp;of&nbsp;<strong>counterfeited medicines<\/strong>&nbsp;for patients. These are some of the risks:<\/p>\n<ul>\n<li><strong>toxicity<\/strong>&nbsp;from incorrect active ingredients<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><strong>failure to treat<\/strong>&nbsp;the existing health problem, and prevention of future diseases<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><strong>wrong dose<\/strong>&nbsp;and potentially lethal impurities<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li>progression of antimicrobial resistance and drug-resistant&nbsp;<strong>infections<\/strong>\n<p><\/p>\n<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li>increased&nbsp;<strong>costs<\/strong>&nbsp;for patients seeking additional professional medical care<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<ul>\n<li><strong>death<\/strong>\n<p><\/p>\n<\/li>\n<\/ul>\n<div>&nbsp;<\/div>\n<div>\n<p>For the above reasons, pharmaceutical companies in many countries implemented these technologies to fight against counterfeiting and allow the customer to verify&nbsp;<b>their authenticity&nbsp;<\/b>when purchasing them. Moreover, it supports the companies to&nbsp;<b>protect the brand<\/b>&nbsp;and&nbsp;<b>its reputation.<\/b><\/p><p><b><br><\/b><\/p>\n<p><b> <\/b><\/p>\n<p><b><\/b>The implementation of digital technologies such as RFID and QR codes can demonstrate to consumers the company\u2019s commitment to <strong>security<\/strong> and <strong>integrity<\/strong>,&nbsp;positively influencing customer acquisition and retention through trust and credibility, and competitiveness within the market.<\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75eb97b e-con-full e-flex e-con e-child\" data-id=\"75eb97b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a945cb5 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"a945cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1200\" src=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_023.webp\" class=\"attachment-full size-full wp-image-7019\" alt=\"Medico che controlla la cartella clinica digitale\" srcset=\"https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_023.webp 1920w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_023-300x188.webp 300w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_023-1024x640.webp 1024w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_023-768x480.webp 768w, https:\/\/graphimecc.it\/wp-content\/uploads\/2025\/06\/Graphimecc_gallery-pharma_023-1536x960.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The use of Identification technologies in the pharmaceutical industry underlines how they are transforming the research, development, and distribution of drugs, by solving some important issues of the sector.<\/p>\n","protected":false},"author":2,"featured_media":7020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[192],"tags":[194,198,204,207,208,209,195,212,213],"categoria-macchine":[],"categoria-prodotti-finiti":[],"class_list":["post-8409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-barcode-en","tag-converting-en","tag-graphimecc-en","tag-qr-code-en","tag-rfid-en","tag-rfid-converting-en","tag-rfid-encoded","tag-serialisation","tag-traceability-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts\/8409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/comments?post=8409"}],"version-history":[{"count":8,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts\/8409\/revisions"}],"predecessor-version":[{"id":8418,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/posts\/8409\/revisions\/8418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/media\/7020"}],"wp:attachment":[{"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/media?parent=8409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/categories?post=8409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/tags?post=8409"},{"taxonomy":"categoria-macchine","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/categoria-macchine?post=8409"},{"taxonomy":"categoria-prodotti-finiti","embeddable":true,"href":"https:\/\/graphimecc.it\/en\/wp-json\/wp\/v2\/categoria-prodotti-finiti?post=8409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}